The Co-operative Food has unveiled a “fresh” investment in lowering prices as it ploughs millions of pounds into trimming the cost of fruit and vegetables in its 2,800 stores across the UK.

This investment by The Co-op – which has a store in every postal area – will see some fresh produce prices halved and, major discounts on over 100 fresh produce lines. The price salvo will prune a range of fresh fruit and vegetables, and also includes revolving offers on popular produce which are known as “fresh three”.

The move is part of a £125M price investment strategy by community retailer which has lowered the cost of hundreds of items as the business seeks to be the UK’s number one convenience retailer. The  programme has already lowered the cost of everyday staple products – such as eggs, chicken, bacon and bread.

Lindsay Robinson, Manager of The Co-operative’s Bishopston store, said:

“Consumers are shopping differently, buying little, more frequently and, increasingly swapping the weekly shop for purchasing what they need, when they need it, locally – The Co-operative is a community retailer, committed to playing a part in local life.

“It is investing to transform the in-store experience for its members and customers while also lowering the price of everyday essentials.”

For all the latest deals, offers, recipes and more, visit http://www.co-operativefood.co.uk/?gclid=COXv0fb74cYCFXTMtAodbpkHSA

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